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Channel: Digital Personalization 101
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Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this...

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Let’s Get Personal: Personalization and Privacy

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this...

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Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series)There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being...

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Drupal Modules Take Site Personalization to the Next Level

If you’ve already taken advantage of Drupal taxonomy terms to increase engagement on your website, you may be ready for the next step of more advanced targeting and segmentation using personalization...

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A/B Testing: What It Is and How to Do It Right

No one likes to waste time or money on a web experience that doesn’t perform and convert. As marketers, it’s our job to determine what our audience wants to see and how they want to engage with us...

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How Headline Testing Can Drive More Engagement

Whether it’s a novel or a news article, every great story needs something that grabs you and makes you want to read it. When it comes to the web, your content needs a great headline. But what does that...

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Getting Started with Multivariate Testing for Marketing

We’ve walked you through the basics of A/B testing and stressed its importance when it comes to maximizing conversion on your website. While A/B testing usually focuses on testing two or more...

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Behavioral Targeting: The Key to True Personalization

So you have your first few rounds of testing done and your digital experience has been tweaked based on the results. You have a pretty good digital experience lined up for your visitors. Now what? The...

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How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted...

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Context Takes Personalization Into the Future

One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly?

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Want a Great Personalized Experience? Create a Unified Customer Profile

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Creating Personas vs. Customer Segments: What’s The Difference?

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How To Build a Personalization Dream Team

Customers expect a personalized shopping experience, and leading retailers who’ve incorporated personalization are reaping huge benefits. In fact, brands that have effectively implemented...

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Understanding the Data Behind Personalization

If you want to increase online conversions and customer loyalty, you have to get a clear handle on your target market: who they are and what they want. And the best way to do that is by collecting the...

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How to Create a Learning and Testing Agenda

One of the most important elements of developing a great personalization strategy is determining what you know, pinpointing what you don’t, and figuring out what you want to learn. From there you’ll...

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